The Effects of Word Of Mouth on Movies & Its Impact on the Audience's Choice

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The Effects of Word Of Mouth on Movies & Its Impact on the Audience's Choice

Consumers discuss products and services and their experiences with others and thus become indirect marketers. The only difference is that this marketing may not always be in the favour of the product/service. Thus, marketers need to learn how to use this method to their benefit, and this is only pos...

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Bibliographic Details
Main Author:	Dodhia, Shreya
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	word of mouth movies
Online Access:	https://eprints.nottingham.ac.uk/22228/

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