The Effects of Word Of Mouth on Movies & Its Impact on the Audience's Choice
Consumers discuss products and services and their experiences with others and thus become indirect marketers. The only difference is that this marketing may not always be in the favour of the product/service. Thus, marketers need to learn how to use this method to their benefit, and this is only pos...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22228/ |