Content Analysis Customer Education on Websites of Leading Financial Companies

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Content Analysis Customer Education on Websites of Leading Financial Companies

Abstract This research focuses on examining how the web sites of some leading financial companies chosen from the list of 500 top companies in the world of Fortune in 2008 implement customer education. Using the content analysis, this research focuses on analyzing five main categories in order to e...

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Bibliographic Details
Main Author:	Hoang, Hong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/22210/

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