Content Analysis Customer Education on Websites of Leading Financial Companies
Abstract This research focuses on examining how the web sites of some leading financial companies chosen from the list of 500 top companies in the world of Fortune in 2008 implement customer education. Using the content analysis, this research focuses on analyzing five main categories in order to e...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
|
| Online Access: | https://eprints.nottingham.ac.uk/22210/ |