EXPORT-MARKETING PROBLEMS OF SMES: THE CASE OF LUDHIANA APPARELS AND TEXTILE INDUSTRY

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EXPORT-MARKETING PROBLEMS OF SMES: THE CASE OF LUDHIANA APPARELS AND TEXTILE INDUSTRY

Although, the benefits derived from exporting in an increasingly globalizes marketplace are enormous, but for many small-sized manufacturing firms, the internationalization path is beset by numerous challenges. This research seeks to investigate the perceived level of importance of export-marketing...

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Bibliographic Details
Main Author:	Vohra, Karan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/22196/

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