EXPORT-MARKETING PROBLEMS OF SMES: THE CASE OF LUDHIANA APPARELS AND TEXTILE INDUSTRY
Although, the benefits derived from exporting in an increasingly globalizes marketplace are enormous, but for many small-sized manufacturing firms, the internationalization path is beset by numerous challenges. This research seeks to investigate the perceived level of importance of export-marketing...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/22196/ |