What are Charities Doing?: A Content Analysis of Charity Print Media

What are Charities Doing?: A Content Analysis of Charity Print Media

The importance of charitable organisations can be seen through the huge role they play in our society. However, many of them are suffering from diminishing donations and a pool of aging donors. There is a growing need for a greater understanding of what marketing communications techniques charities...

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Bibliographic Details
Main Author: Ridge, Kiera
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Subjects:
Charities Marketing Advertising
Online Access:https://eprints.nottingham.ac.uk/22143/

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