What are Charities Doing?: A Content Analysis of Charity Print Media
The importance of charitable organisations can be seen through the huge role they play in our society. However, many of them are suffering from diminishing donations and a pool of aging donors. There is a growing need for a greater understanding of what marketing communications techniques charities...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22143/ |