Making A Movie or Making A Difference? To What Extent Do Critical Movies and Documentaries Targeting Corporations' Wrongdoing Actually Influence Their CSR Strategies?

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Making A Movie or Making A Difference? To What Extent Do Critical Movies and Documentaries Targeting Corporations' Wrongdoing Actually Influence Their CSR Strategies?

Supersize Me (2004) is a documentary whic3h highly criticizes and blames McDonald's for the spread of obesity in the US. Using a case study Supersize Me / McDonald's I will try to understand if the documentary has had some influence on McDonald's CSR (Corporate Social Responsibility...

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Bibliographic Details
Main Author:	Verre, Anna Rita
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	movie reputation media csr strategies
Online Access:	https://eprints.nottingham.ac.uk/22117/

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