An Exploratory Study Into Stakeholder Marketing: An Investigation Into Stakeholder Preferences With Respect To Corporate Identity and Environmental Marketing

An Exploratory Study Into Stakeholder Marketing: An Investigation Into Stakeholder Preferences With Respect To Corporate Identity and Environmental Marketing

This dissertation was designed as an exploratory study into the workings of a company's stakeholders. The aim of the research was to gain an insight into a company's stakeholder preference and to establish what sort of marketing is most important to them. For the purposes of the research,...

Full description

Bibliographic Details
Main Author: Isherwood, James Allan Donald
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Subjects:
Stakeholder Marketing
Online Access:https://eprints.nottingham.ac.uk/22080/

Similar Items

Similar Items