An Exploratory Study Into Stakeholder Marketing: An Investigation Into Stakeholder Preferences With Respect To Corporate Identity and Environmental Marketing
This dissertation was designed as an exploratory study into the workings of a company's stakeholders. The aim of the research was to gain an insight into a company's stakeholder preference and to establish what sort of marketing is most important to them. For the purposes of the research,...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22080/ |