Managing Innovation: a Case Study on the Nintendo Wii

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Managing Innovation: a Case Study on the Nintendo Wii

The goal of this exploratory case study (Yin 1994) is to understand how Nintendo manages innovation, and in particular how it managed the development of the Wii. Indeed, Nintendo has always been regarded as a creative and innovative firm. However, its internal practices and the innovative nature of...

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Bibliographic Details
Main Author:	Brignoli, Nicolo'
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	innovation radical incremental wii nintendo innovation management NPD new product development entrepreneurial orientation
Online Access:	https://eprints.nottingham.ac.uk/22075/

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