Managing Innovation: a Case Study on the Nintendo Wii
The goal of this exploratory case study (Yin 1994) is to understand how Nintendo manages innovation, and in particular how it managed the development of the Wii. Indeed, Nintendo has always been regarded as a creative and innovative firm. However, its internal practices and the innovative nature of...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22075/ |