The Effectiveness of UK DMO Websites Perceived by Chinese International Students

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The Effectiveness of UK DMO Websites Perceived by Chinese International Students

Destination Marketing Organizations (DMOs) are in charge of destination marketing and management and has adopted website as an important market communication channel. It can be considered as a medium that enable DMOs to promote their destination effectively and attract customersâ�� attention. With t...

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Bibliographic Details
Main Author:	Dong, Yuan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	international students the effectiveness of tourism website DMO
Online Access:	https://eprints.nottingham.ac.uk/22060/

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