The Effectiveness of UK DMO Websites Perceived by Chinese International Students
Destination Marketing Organizations (DMOs) are in charge of destination marketing and management and has adopted website as an important market communication channel. It can be considered as a medium that enable DMOs to promote their destination effectively and attract customers� attention. With t...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22060/ |