FACTORS DETERMINING CUSTOMER TRUST IN ONLINE TRAVEL SHOPPING
ABSTRACT The purpose of this study was to determine the dimensions of customer trust in the context of Internet travel shopping. Based on the related literature on relationship marketing in online as well as offline contexts, the study proposed four main factors affecting customer trust towards Int...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/22059/ |