Corporate Community Involvement: How and Why 5 UK Corporations Engage in CCI

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Corporate Community Involvement: How and Why 5 UK Corporations Engage in CCI

The UK has witnessed a large rise in corporate community involvement (CCI) since the early 1990s, part of the wider corporate drive towards social responsiveness and corporate citizenship. An increasing amount of corporate resources are going towards CCI activity, with corporate donations reaching Ã...

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Bibliographic Details
Main Author:	Morvan, James
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	CCI corporate community involvement philanthropy stakeholder engagement
Online Access:	https://eprints.nottingham.ac.uk/22055/

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