Corporate Community Involvement: How and Why 5 UK Corporations Engage in CCI
The UK has witnessed a large rise in corporate community involvement (CCI) since the early 1990s, part of the wider corporate drive towards social responsiveness and corporate citizenship. An increasing amount of corporate resources are going towards CCI activity, with corporate donations reaching Ã...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22055/ |