The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom

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The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom

With the strong impact of advertising to the business by which it could limit or expand the perception of customer towards the product and the organisation, the marketing strategists then wonder on how to cope with gender role portrayal in advertising; especially within the television advertising wh...

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Bibliographic Details
Main Author:	Tadpikultong, Supavee
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom advertising Advertisements Gender Genders TV television commercial gender role portrayal
Online Access:	https://eprints.nottingham.ac.uk/22038/

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