The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom
With the strong impact of advertising to the business by which it could limit or expand the perception of customer towards the product and the organisation, the marketing strategists then wonder on how to cope with gender role portrayal in advertising; especially within the television advertising wh...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22038/ |