INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE

INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE

Is marketing practice destroying the faith of consumers? It may be argued that marketing practice over recent years has taken a more direct approach that appears intrusive and manipulative to consumers. The marketing activities we see today are a desperate attempt to grab consumer attention in any w...

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Bibliographic Details
Main Author: Owais, Faizan
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Subjects:
Marketing
Intrusive Marketing Methods
Consumer Research
SPAM
Telemarketing
Direct Mail.
Online Access:https://eprints.nottingham.ac.uk/22018/

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