Donors' Beliefs about Persuasion Episodes in Chariy Advertising

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Donors' Beliefs about Persuasion Episodes in Chariy Advertising

Guilt appeal as a persuasion tactic has become more and more popular. In particular, research of guilt appeal has undergone changes in history from sparse studies piggybacking on fear appeals to a few studies attempting to explain guilt mechanism with cognitive dissonance theory, later to more resea...

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Bibliographic Details
Main Author:	Huang, Fuzhi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	guilt appeal persuasion knowledge model PKM China Earthquake persuasion attempt topic knowledge persuasion knowledge agent knowledge persuasion episode
Online Access:	https://eprints.nottingham.ac.uk/22015/

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