An Analysis of International Student Recruitment for UK Business Schools: A Chinese and Indian Cultural Perspective

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An Analysis of International Student Recruitment for UK Business Schools: A Chinese and Indian Cultural Perspective

This study aims to contribute to the knowledge of understanding international higher education services within the UK, which is underpinned by marketing theories and serves to provide managerial implications for education marketers. This is undertaken within the specific context of Chinese and India...

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Bibliographic Details
Main Author:	Cooley, Victoria Laura
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	International student recruitment decision making process Chinese and Indian culture
Online Access:	https://eprints.nottingham.ac.uk/21994/

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