An Analysis of International Student Recruitment for UK Business Schools: A Chinese and Indian Cultural Perspective
This study aims to contribute to the knowledge of understanding international higher education services within the UK, which is underpinned by marketing theories and serves to provide managerial implications for education marketers. This is undertaken within the specific context of Chinese and India...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21994/ |