Market Orientation of Multinational Corporations Operating in Turkey and Its Impact on Firms Operations

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Market Orientation of Multinational Corporations Operating in Turkey and Its Impact on Firms Operations

This research intends to deeply analyze the implementation of market orientation concept by multinational corporations operating in Turkish business context. Until this time, the research has focused on developed countries, especially the USA and European countries and almost ignored the developme...

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Bibliographic Details
Main Author:	Cagatay, Zeynep
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	market orientation customer orientation competitor orientation MAKTOR MKTOR scales antecedents consequences
Online Access:	https://eprints.nottingham.ac.uk/21948/

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