Market Orientation of Multinational Corporations Operating in Turkey and Its Impact on Firms Operations
This research intends to deeply analyze the implementation of market orientation concept by multinational corporations operating in Turkish business context. Until this time, the research has focused on developed countries, especially the USA and European countries and almost ignored the developme...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21948/ |