Effects of Consumer Involvement, Consumer Knowledge, and Consumer Education on Decision Quality and Consumer Loyalty in Cosmetics Industry

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Effects of Consumer Involvement, Consumer Knowledge, and Consumer Education on Decision Quality and Consumer Loyalty in Cosmetics Industry

This study examines the effects of consumer education, consumer knowledge, and consumer involvement on decision quality and consumer loyalty. First, the research gives an overview of the industrial background and literature review. In addition, the relationships between each construct are indicated...

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Bibliographic Details
Main Author:	Han, Ching-Cheng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Consumer education consumer knowledge consumer involvement decision quality consumer loyalty
Online Access:	https://eprints.nottingham.ac.uk/21944/

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