Effects of Consumer Involvement, Consumer Knowledge, and Consumer Education on Decision Quality and Consumer Loyalty in Cosmetics Industry
This study examines the effects of consumer education, consumer knowledge, and consumer involvement on decision quality and consumer loyalty. First, the research gives an overview of the industrial background and literature review. In addition, the relationships between each construct are indicated...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21944/ |