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Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire

Chinese business attire market has provides an ideal platform for investigating the brand loyalty: fast economic growth, mature business attire market and distribution channel. However, this market differs widely from other countries with specific culture and development context. Factors influence c...

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Bibliographic Details
Main Author:	Huang, Xiaosheng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Brand Loyalty Fashion Industry Business Attire
Online Access:	https://eprints.nottingham.ac.uk/21913/

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