Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire
Chinese business attire market has provides an ideal platform for investigating the brand loyalty: fast economic growth, mature business attire market and distribution channel. However, this market differs widely from other countries with specific culture and development context. Factors influence c...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21913/ |