Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire
Chinese business attire market has provides an ideal platform for investigating the brand loyalty: fast economic growth, mature business attire market and distribution channel. However, this market differs widely from other countries with specific culture and development context. Factors influence c...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/21913/ |
| _version_ | 1848792325991432192 |
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| author | Huang, Xiaosheng |
| author_facet | Huang, Xiaosheng |
| author_sort | Huang, Xiaosheng |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Chinese business attire market has provides an ideal platform for investigating the brand loyalty: fast economic growth, mature business attire market and distribution channel. However, this market differs widely from other countries with specific culture and development context. Factors influence consumers attitude toward brand loyalty would be different from prior studies. This study investigates brand loyalty toward local brands from a strategic and holistic view of Chinese business attire market, and the adoption of literatures about brand loyalty in fashion industry. They are used as a vehicle to analyse the performance of local brands. Questionnaire survey was conducted and 150 participators involved in the research. The result reveals the strengths and weaknesses of local brands, and indicates their opportunities and threats in the fierce competition environment. This study concludes with theoretical and managerial implications for marketers. |
| first_indexed | 2025-11-14T18:42:37Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21913 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:42:37Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-219132018-01-02T22:02:52Z https://eprints.nottingham.ac.uk/21913/ Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire Huang, Xiaosheng Chinese business attire market has provides an ideal platform for investigating the brand loyalty: fast economic growth, mature business attire market and distribution channel. However, this market differs widely from other countries with specific culture and development context. Factors influence consumers attitude toward brand loyalty would be different from prior studies. This study investigates brand loyalty toward local brands from a strategic and holistic view of Chinese business attire market, and the adoption of literatures about brand loyalty in fashion industry. They are used as a vehicle to analyse the performance of local brands. Questionnaire survey was conducted and 150 participators involved in the research. The result reveals the strengths and weaknesses of local brands, and indicates their opportunities and threats in the fierce competition environment. This study concludes with theoretical and managerial implications for marketers. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21913/1/08MALIXXH14.pdf Huang, Xiaosheng (2008) Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire. [Dissertation (University of Nottingham only)] (Unpublished) Brand Loyalty Fashion Industry Business Attire |
| spellingShingle | Brand Loyalty Fashion Industry Business Attire Huang, Xiaosheng Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire |
| title | Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire |
| title_full | Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire |
| title_fullStr | Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire |
| title_full_unstemmed | Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire |
| title_short | Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire |
| title_sort | study on brand loyalty in chinese local fashion brand in china: focus on business attire |
| topic | Brand Loyalty Fashion Industry Business Attire |
| url | https://eprints.nottingham.ac.uk/21913/ |