Destination image of Bulgaria:
Comparative analysis of representations of Bulgaria in state authorities' and UK and Irish tour operators' brochures and websites

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Destination image of Bulgaria: Comparative analysis of representations of Bulgaria in state authorities' and UK and Irish tour operators' brochures and websites

Desttination image is becoming a popular topic, nowadays, when the tourism industry marks its boom. The importance of marketing destinations is believed to be an esential part of promoting destinations. The growing number of destinations, competing in the international marketplace, poses a challengi...

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Bibliographic Details
Main Author:	Stanoeva, Diyana
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Destination image of Bulgaria British and Irish tour operators evaluation of brochures and websites
Online Access:	https://eprints.nottingham.ac.uk/21912/

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