Destination image of Bulgaria: Comparative analysis of representations of Bulgaria in state authorities' and UK and Irish tour operators' brochures and websites
Desttination image is becoming a popular topic, nowadays, when the tourism industry marks its boom. The importance of marketing destinations is believed to be an esential part of promoting destinations. The growing number of destinations, competing in the international marketplace, poses a challengi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21912/ |