The pursuit of new role: A study of luxury products consumption during the liminal transition into first time employment

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The pursuit of new role: A study of luxury products consumption during the liminal transition into first time employment

Consumer behaviour research on role transition has so far been limited to the negative life changes and the changes-specific consequences towards the consumption pattern. Moreover, although young adult customers have recently been the new target customer for many luxury brands, no research has been...

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Bibliographic Details
Main Author:	Chucherd, Sunong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Liminal transition Role transition Luxury products
Online Access:	https://eprints.nottingham.ac.uk/21907/

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