The pursuit of new role: A study of luxury products consumption during the liminal transition into first time employment
Consumer behaviour research on role transition has so far been limited to the negative life changes and the changes-specific consequences towards the consumption pattern. Moreover, although young adult customers have recently been the new target customer for many luxury brands, no research has been...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21907/ |