The development of an Interdepartmental Relationship Framework, Soft Internal Marketing Architecture (SIMA) and Strategy Development Tool

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The development of an Interdepartmental Relationship Framework, Soft Internal Marketing Architecture (SIMA) and Strategy Development Tool

The issue of poor communication and integration are frequent problems within businesses, especially the more mature they are. This project considers this issue and begins the work in establishing clearly defined roles of the business department and introduces an interdepartmental relationships frame...

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Bibliographic Details
Main Author:	Marzec, Peter Edward
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Integration Interdepartmental Entrepreneurship Communication Empowerment Internal marketing Strategy.
Online Access:	https://eprints.nottingham.ac.uk/21900/

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