The development of an Interdepartmental Relationship Framework, Soft Internal Marketing Architecture (SIMA) and Strategy Development Tool
The issue of poor communication and integration are frequent problems within businesses, especially the more mature they are. This project considers this issue and begins the work in establishing clearly defined roles of the business department and introduces an interdepartmental relationships frame...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21900/ |