The Effects of Price Promotions on Consumers's Perceived Value and Purchase Intention

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The Effects of Price Promotions on Consumers's Perceived Value and Purchase Intention

Price promotions are widely used to increase sales in today's competitive markets; however, the negative effects may result if they are not properly applied. Hence, this paper seeks to explore how price promotions affect consumers'perceived value and purchase intention so as to assist mark...

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Bibliographic Details
Main Author:	Hsu, Yung-Fen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/21890/

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