The Effects of Price Promotions on Consumers's Perceived Value and Purchase Intention
Price promotions are widely used to increase sales in today's competitive markets; however, the negative effects may result if they are not properly applied. Hence, this paper seeks to explore how price promotions affect consumers'perceived value and purchase intention so as to assist mark...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/21890/ |