Retail Strategies of Nottingham Forest Football
Club - A Look at the impact of Marketing Communication for the
improvement of the retail channels of Nottingham Forest

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Retail Strategies of Nottingham Forest Football Club - A Look at the impact of Marketing Communication for the improvement of the retail channels of Nottingham Forest

As a football fan and also a business student pursuing MBA with particular interest in retail strategy, especially marketing communications and promotions, the opportunity to work with Nottingham Forest was the perfect opportunity.Nottingham Forest Football Club is deeply concerned with the level of...

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Bibliographic Details
Main Author:	Vig, Tarun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	retailing strategies sports retailing marketing communications promotions
Online Access:	https://eprints.nottingham.ac.uk/21884/

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