Exploring the Quality Gap of Thai Spa Services in UK

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Exploring the Quality Gap of Thai Spa Services in UK

Given the increasing interest in Thai spa and massage among British and European people, this research assessed expectations and perceptions of service quality of Thai spa and massage operators and spa-goers in the UK by applying SERVQUAL model. SERVQUAL is an empirically derived method that can be...

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Bibliographic Details
Main Author:	Kusol, Chompunuch
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	service quality spa spa-operators spa-goers customer expectations management perceptions
Online Access:	https://eprints.nottingham.ac.uk/21872/

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