Exploring the Quality Gap of Thai Spa Services in UK
Given the increasing interest in Thai spa and massage among British and European people, this research assessed expectations and perceptions of service quality of Thai spa and massage operators and spa-goers in the UK by applying SERVQUAL model. SERVQUAL is an empirically derived method that can be...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21872/ |