Emerging Market Entry: The Case of the Low-Cost Airlines in Ukraine and other CIS Countries
In the last two decades a new form of air transport has emerged and quickly proliferated in Europe - Low Cost Carriers (LCC). Major players in this new sector such as RyanAir and Easy Jet have grown from marginal charter-like air transport providers into larges European carriers with passenger volum...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21871/ |