The Dashboard: an online system to help build an online presence and measure analytics for micro-businesses
Digital marketing plays an important role for businesses trying to attract new customers. For micro-businesses (0-9 workers) or self- run businesses it can be difficult to find the time to market yourself online. Non tech-savvy individuals can be unaware of where to start or how to set up a website....
| Main Authors: | , , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/2186/ |
| _version_ | 1848801173676490752 |
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| author | Davies, Mark Greenhalgh, Chris Glover, Kevin Chamberlain, Alan Crabtree, Andy Valchovska, Stela Rodden, Tom |
| author_facet | Davies, Mark Greenhalgh, Chris Glover, Kevin Chamberlain, Alan Crabtree, Andy Valchovska, Stela Rodden, Tom |
| author_sort | Davies, Mark |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Digital marketing plays an important role for businesses trying to attract new customers. For micro-businesses (0-9 workers) or self- run businesses it can be difficult to find the time to market yourself online. Non tech-savvy individuals can be unaware of where to start or how to set up a website. It can be time consuming, costly and difficult to understand the digital requirements. In this paper, we describe an online system - the dashboard, to help micro-businesses learn about building an online presence, using a range of available digital services, and providing analytical data on services that they are using. We discuss how analytic tools can help inform business owners of how useful online marketing tools are for their business and which services attract the most customers and revenue. |
| first_indexed | 2025-11-14T18:17:14Z |
| format | Conference or Workshop Item |
| id | nottingham-2186 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:03:15Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-21862025-09-09T15:18:29Z https://eprints.nottingham.ac.uk/2186/ The Dashboard: an online system to help build an online presence and measure analytics for micro-businesses Davies, Mark Greenhalgh, Chris Glover, Kevin Chamberlain, Alan Crabtree, Andy Valchovska, Stela Rodden, Tom Digital marketing plays an important role for businesses trying to attract new customers. For micro-businesses (0-9 workers) or self- run businesses it can be difficult to find the time to market yourself online. Non tech-savvy individuals can be unaware of where to start or how to set up a website. It can be time consuming, costly and difficult to understand the digital requirements. In this paper, we describe an online system - the dashboard, to help micro-businesses learn about building an online presence, using a range of available digital services, and providing analytical data on services that they are using. We discuss how analytic tools can help inform business owners of how useful online marketing tools are for their business and which services attract the most customers and revenue. 2013 Conference or Workshop Item PeerReviewed application/pdf en https://eprints.nottingham.ac.uk/2186/1/DE2013_DEMO_-_the_dashboard.pdf Davies, Mark, Greenhalgh, Chris, Glover, Kevin, Chamberlain, Alan, Crabtree, Andy, Valchovska, Stela and Rodden, Tom (2013) The Dashboard: an online system to help build an online presence and measure analytics for micro-businesses. In: DE 2013: Open Digital, 4-6 Nov 2013, Salford, UK. (Unpublished) |
| spellingShingle | Davies, Mark Greenhalgh, Chris Glover, Kevin Chamberlain, Alan Crabtree, Andy Valchovska, Stela Rodden, Tom The Dashboard: an online system to help build an online presence and measure analytics for micro-businesses |
| title | The Dashboard: an online system to help build an online presence and measure analytics for micro-businesses |
| title_full | The Dashboard: an online system to help build an online presence and measure analytics for micro-businesses |
| title_fullStr | The Dashboard: an online system to help build an online presence and measure analytics for micro-businesses |
| title_full_unstemmed | The Dashboard: an online system to help build an online presence and measure analytics for micro-businesses |
| title_short | The Dashboard: an online system to help build an online presence and measure analytics for micro-businesses |
| title_sort | dashboard: an online system to help build an online presence and measure analytics for micro-businesses |
| url | https://eprints.nottingham.ac.uk/2186/ |