The Analysis of Factors that Influence Female Impulse Buying During Online Transactions

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The Analysis of Factors that Influence Female Impulse Buying During Online Transactions

Impulse buying is seen as unplanned and unintended in-store behaviour. This study examines the factors triggering female online impulse buying behaviour by conducting a quantitative online questionnaire. Basing on previous literature, five factors including environmental stimuli, promotions and adve...

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Bibliographic Details
Main Author:	Hung, Chien-Ju
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	impulse buying online transaction
Online Access:	https://eprints.nottingham.ac.uk/21847/

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