The Analysis of Factors that Influence Female Impulse Buying During Online Transactions
Impulse buying is seen as unplanned and unintended in-store behaviour. This study examines the factors triggering female online impulse buying behaviour by conducting a quantitative online questionnaire. Basing on previous literature, five factors including environmental stimuli, promotions and adve...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21847/ |