The Analysis of Factors that Influence Female Impulse Buying During Online Transactions
Impulse buying is seen as unplanned and unintended in-store behaviour. This study examines the factors triggering female online impulse buying behaviour by conducting a quantitative online questionnaire. Basing on previous literature, five factors including environmental stimuli, promotions and adve...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/21847/ |
| _version_ | 1848792313379160064 |
|---|---|
| author | Hung, Chien-Ju |
| author_facet | Hung, Chien-Ju |
| author_sort | Hung, Chien-Ju |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Impulse buying is seen as unplanned and unintended in-store behaviour. This study examines the factors triggering female online impulse buying behaviour by conducting a quantitative online questionnaire. Basing on previous literature, five factors including environmental stimuli, promotions and advertising, product-related factors, situational factors and customer impulse buying tendencies are analysed in this research. In addition, demographic data are also collected in this research. According to the results, all factors, except for promotions and advertising, contribute to influencing female online impulse behaviour. Moreover, concerning demographic factors, it is found that online shopping experiences and time surfing on the Internet have a positive impact on female online impulse buying behaviour. |
| first_indexed | 2025-11-14T18:42:25Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21847 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:42:25Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-218472018-01-23T01:34:10Z https://eprints.nottingham.ac.uk/21847/ The Analysis of Factors that Influence Female Impulse Buying During Online Transactions Hung, Chien-Ju Impulse buying is seen as unplanned and unintended in-store behaviour. This study examines the factors triggering female online impulse buying behaviour by conducting a quantitative online questionnaire. Basing on previous literature, five factors including environmental stimuli, promotions and advertising, product-related factors, situational factors and customer impulse buying tendencies are analysed in this research. In addition, demographic data are also collected in this research. According to the results, all factors, except for promotions and advertising, contribute to influencing female online impulse behaviour. Moreover, concerning demographic factors, it is found that online shopping experiences and time surfing on the Internet have a positive impact on female online impulse buying behaviour. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21847/1/08MAlixcjh3.pdf Hung, Chien-Ju (2008) The Analysis of Factors that Influence Female Impulse Buying During Online Transactions. [Dissertation (University of Nottingham only)] (Unpublished) impulse buying online transaction |
| spellingShingle | impulse buying online transaction Hung, Chien-Ju The Analysis of Factors that Influence Female Impulse Buying During Online Transactions |
| title | The Analysis of Factors that Influence Female Impulse Buying During Online Transactions |
| title_full | The Analysis of Factors that Influence Female Impulse Buying During Online Transactions |
| title_fullStr | The Analysis of Factors that Influence Female Impulse Buying During Online Transactions |
| title_full_unstemmed | The Analysis of Factors that Influence Female Impulse Buying During Online Transactions |
| title_short | The Analysis of Factors that Influence Female Impulse Buying During Online Transactions |
| title_sort | analysis of factors that influence female impulse buying during online transactions |
| topic | impulse buying online transaction |
| url | https://eprints.nottingham.ac.uk/21847/ |