Strategic choice of entry mode into China: the case of video games firms

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Strategic choice of entry mode into China: the case of video games firms

Entry mode decision is a vital strategy for multinational firms doing business in foreign country, especially in a transitional economy. This study examines the determinants of strategic choice of entry mode from resource-based view perspectives, and firm- and country- specific factors. The research...

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Bibliographic Details
Main Author:	Ukrit, Nuchana
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	entry mode video games China
Online Access:	https://eprints.nottingham.ac.uk/21844/

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