Strategic choice of entry mode into China: the case of video games firms
Entry mode decision is a vital strategy for multinational firms doing business in foreign country, especially in a transitional economy. This study examines the determinants of strategic choice of entry mode from resource-based view perspectives, and firm- and country- specific factors. The research...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21844/ |