Strategic choice of entry mode into China: the case of video games firms
Entry mode decision is a vital strategy for multinational firms doing business in foreign country, especially in a transitional economy. This study examines the determinants of strategic choice of entry mode from resource-based view perspectives, and firm- and country- specific factors. The research...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21844/ |
| _version_ | 1848792313128550400 |
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| author | Ukrit, Nuchana |
| author_facet | Ukrit, Nuchana |
| author_sort | Ukrit, Nuchana |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Entry mode decision is a vital strategy for multinational firms doing business in foreign country, especially in a transitional economy. This study examines the determinants of strategic choice of entry mode from resource-based view perspectives, and firm- and country- specific factors. The research posits that R&D intensive firm's strategic mode of entry into China is influenced by both resource-based view of the firms and the determinants of entry mode. Based on video games console firm's strategic choice of entry mode in China, the study finds that there is a supporting link between resource-based view perspectives, and determinants of firm- and country- specific factors. This dissertation confirms that strategic entry mode choice into China for R&D firms in video games console business should be considered by multiple theoretical perspectives. |
| first_indexed | 2025-11-14T18:42:25Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21844 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:42:25Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-218442018-03-02T02:37:01Z https://eprints.nottingham.ac.uk/21844/ Strategic choice of entry mode into China: the case of video games firms Ukrit, Nuchana Entry mode decision is a vital strategy for multinational firms doing business in foreign country, especially in a transitional economy. This study examines the determinants of strategic choice of entry mode from resource-based view perspectives, and firm- and country- specific factors. The research posits that R&D intensive firm's strategic mode of entry into China is influenced by both resource-based view of the firms and the determinants of entry mode. Based on video games console firm's strategic choice of entry mode in China, the study finds that there is a supporting link between resource-based view perspectives, and determinants of firm- and country- specific factors. This dissertation confirms that strategic entry mode choice into China for R&D firms in video games console business should be considered by multiple theoretical perspectives. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21844/1/MSc_dissertation_by_N_Ukrit.pdf Ukrit, Nuchana (2008) Strategic choice of entry mode into China: the case of video games firms. [Dissertation (University of Nottingham only)] (Unpublished) entry mode video games China |
| spellingShingle | entry mode video games China Ukrit, Nuchana Strategic choice of entry mode into China: the case of video games firms |
| title | Strategic choice of entry mode into China: the case of video games firms |
| title_full | Strategic choice of entry mode into China: the case of video games firms |
| title_fullStr | Strategic choice of entry mode into China: the case of video games firms |
| title_full_unstemmed | Strategic choice of entry mode into China: the case of video games firms |
| title_short | Strategic choice of entry mode into China: the case of video games firms |
| title_sort | strategic choice of entry mode into china: the case of video games firms |
| topic | entry mode video games China |
| url | https://eprints.nottingham.ac.uk/21844/ |